"I am honest, fair, and an authentic leader. I am dedicated to treating others as I want to be treated."
My name is Christopher Danson and I am a Communication Manager at FamilySearch where I specialize in system integrations from various data sources into one marketing platform.
Since joining FamilySearch, I have gained a reputation as a person that can get the job done and on time. I have led several inter-departmental projects to streamline data flows.
I recently completed my Master of Arts in Professional Communication, but my curiosity hasn’t stopped there. I continue to enjoy exploring effective messaging, strategic communication, and impactful storytelling. I'm especially drawn to digital communication and the ways it continues to shape and influence our society.
With over 15 years of experience in business technology and keeping up-to-date on technology trends, I am able to offer solutions that may not have been considered in the past.
Family, honor, leadership, honesty, and fairness are the values that guide both my personal life and professional decisions. Family keeps me grounded and reminds me of what truly matters. Honor and honesty shape how I interact with others—I believe in doing the right thing, even when it’s not the easiest option. Leadership, to me, is about lifting others up and creating space for collaboration and growth. And fairness is essential—I strive to treat people with respect and make sure every voice is heard. These values aren’t just ideals; they’re the foundation of how I approach work, relationships, and challenges every day.
I’ve always been fascinated by how technology can make our lives easier and more efficient. In my previous roles as a technology consultant and project manager, I’ve applied my curiosity and problem-solving skills to help businesses streamline their processes and improve outcomes. I bring that same dedication and practical expertise to every project I take on at FamilySearch.
In addition to my professional work, I enjoy academic research and have recently published a peer-reviewed paper. My work often explores how innovations are adopted and communicated, and I regularly draw on Everett Rogers’ Diffusion of Innovation theory to guide my approach. I find great value in bridging theory and practice, using research to inform communication strategies that resonate and create impact.
When I'm not working, you can usually find me spending time with my family, exploring the great outdoors by camping and hiking, and tinkering with my personal website. I'm always looking for new adventures and experiences, so feel free to share your favorite hobbies and interests with me too!
